Billboards in 15 European cities are covered with satirical artwork highlighting the role of airline marketing in increasing greenhouse gas emissions.
The anti-advertising Brandalism movement has installed its works in 500 different locations in Paris, Amsterdam, Brussels, Lisbon, Rome and other European cities.
Include airlines referenced in the artwork KLMAnd the LufthansaAnd the British AirwaysAnd the Ryan AirAnd the easyJetSAS Airlines and Etihad, along with the International Air Transport Association (IATA). Everyone has been contacted for comment.
One of British artist Darren Cullen’s work highlights the “huge” carbon footprint of business class flights with the text “We’re making business green with the world’s first onboard golf course.”
Another image by Polish-American artist Michiel Telecki shows a plane flying over her Forest fires Titled “Do You Fly Responsibly?”
Brandalism: Sustainability Claims Summon for Airlines
All works are intended to draw attention to the sustainability claims made by Airlines and airports that activists say hide the impact of aviation on the planet.
Global airline advertising may be responsible for an estimated 34 megatonnes of carbon dioxide emissions in 2019 – the equivalent of burning 17 million tons of coal – according to a recent report by Greenpeace.
“The allure and charm of high-carbon lifestyles like frequent flying has been purposely crafted by the advertising industry and shows no signs of waning – despite one of the hottest summers ever,” says Brandalism’s Tona Merriman.
Merriman adds that advertising agencies need to consider their role in increasing emissions for the brands they work for.
“We call on employees at these companies to refuse to work with high-carbon customers.”
Those behind the satirical advertising campaign also support calls for a “tobacco-style” ban on fossil fuel advertising and sponsorship.
Calls for a ‘tobacco-style’ ban on fossil fuel ads
There is growing international momentum for a ban on high-carbon advertising. It comes as UN Secretary-General Antonio Guterres criticized the PR industry at the UN General Assembly in New York this week.
“Just as they have done with the tobacco industry for decades before, lobbyists and doctors have been spreading harmful misinformation,” he said.
a A recent report from Harvard University It found that social media plays a large role in the “greenwashing” of the activities of car brands, airlines, and fossil fuel companies.
Some cities like Amsterdam And Sydney, they’ve already got rid of fossil fuel ads in public. Activists from 40 different organizations are now calling for legislation to end high carbon marketing.
“Advertising to airlines and airports is driving up demand for flights and destroying the climate,” says Robbie Gillett of Adfree Cities, one of the 40 organizations supporting the call.
“We urgently need to see the creation of viable and sustainable transportation alternatives to aviation that ensure job security for those currently in the field of aviation.
“In the meantime, the simple step the government, both local and national, can take, is to ban advertising of contaminated products – in the interest of people’s health, air quality and the climate.”